Partnering with the “Super Bowl of Agriculture”
Since 1996, Commodity Classic has stood as America’s premier farmer-led, farmer-focused experience, boasting a record-breaking 11% year-over-year attendance surge in 2023, 2024, and 2025. Commodity Classic is presented by five major agricultural organizations, including National Corn Growers Association and American Soybean Association.
From the national media buys that drive attendance to the mobile app in a farmer’s hand on the trade show floor, Martinez Creative Group (MCG) ensures every touchpoint reinforces the message of farming’s premier event through:
National Awareness: Campaigns across TV, radio, digital, and email that dominate the pre-show conversation, including managing the show’s mobile app to provide real-time value to over 12,000 guests.
Ground-Level Excellence: Comprehensive on-site branding, technical signage, and printed collateral that ensure a world-class experience at every touchpoint.
National Media Strategy and Brand Continuity: Strategic national media buys that maximize ROI and reach, while seamlessly syncing digital social strategy with physical on-site signage and events.
