Empowering 8,000 Growers Through the “Running Strong” Movement
As the precision agriculture powerhouse for Agtegra Cooperative, the Innovation Center is the frontline for equipment upgrades and after-market installations across the Dakotas. Martinez Creative Group (MCG) was selected to architect a comprehensive brand identity that would unite their team of precision ag specialists under a single, high-impact umbrella.
Cinematic Identity & Vision: MCG developed the Innovation Center logo and “Running Strong” campaign: a brand promise that resonates with the grit and determination of the Northern Plains grower.
Omnichannel Dominance: From high-production TV and radio spots to targeted social media advocacy, we ensured Agtegra’s 8,000 customers knew exactly where to turn for world-class in-field support.
Full-Scale Execution: Our partnership included everything from media strategy and placement to technical sales collateral and high-visibility signage across the Agtegra footprint.
By integrating a 360-degree strategy across video, print, and digital advertising, MCG helped Agtegra’s Innovation Center solidify its role as the premier partner for equipment maintenance and in-field support. Our work ensures that across millions of acres, Agtegra’s team of specialists is seen as the heartbeat of modern, high-efficiency farming.
“Working with MCG has been a great experience. They know ag, and our growers and our team were very comfortable working with them. The campaigns MCG built for us instilled a great sense of pride in our team. Seeing themselves on camera and hearing their stories being told in such a passionate, professional way has given our employees a new confidence in how they work together as a team.”
– Agtegra Cooperative / The Innovation Center
