Setting the Industry-First Digital Standard
During our seven-year tenure as Agency of Record, Martinez Creative Group (MCG) spearheaded a digital transformation that redefined how farmers interact with seed data.
MCG conceptualized, designed, and launched the Great Lakes Hybrids Seed Guide App – the first digital seed catalog on the market. This strategic pivot connected directly with Great Lakes’ customers by moving product details from static print to dynamic, searchable data, allowing producers to make real-time, field-specific product decisions from the palm of their hand.
As the strategic creative partner for Great Lakes Hybrids, MCG delivered:
National Brand Presence: We executed high-impact national TV, radio, print, and digital campaigns that connected the brand with seed retailers, agronomists, and growers.
Unified Communications: From public relations and sales promotions to comprehensive trade show experiences, we ensured a consistent, high-authority brand voice for Great Lakes’ farmer customers and dealer network.
Full-Scale Execution: MCG served as an extension of the Great Lakes marketing team, handling everything from technical print communications and signage to media strategy, planning, and digital advertising.
“I highly recommend Martinez Creative Group as lead Marketing Agency for any organization because of MCG’s ability to provide effective strategic direction and excellent execution of related tactics. The firm’s creative thinking gives us a competitive edge in the ag industry and the value they have given our organization is immeasurable.”
– Great Lakes Hybrids
