Fueling a 500% Expansion: From Local Roots to Global Powerhouse
What began as a logo redesign for Elburn Cooperative evolved into a 12-year strategic partnership that redefined the brand. As their dedicated marketing partner, Martinez Creative Group (MCG) provided the high-level strategy and multi-channel execution that helped fuel an unprecedented 500% company growth.
Elburn Cooperative’s journey reached its pinnacle with its acquisition by CHS Inc., a Fortune 100 global agribusiness, to become CHS Illinois – delivering world-class value to the producers who feed the world.
Strategic Highlights of our 12-Year Partnership:
A Legacy of National Excellence: Our integrated campaigns spanning web, PR, print, radio, and animation didn’t just win multiple national awards – they built the market equity that caught the eye of the world’s agricultural leaders.
Total Brand Integration: We synced every touchpoint – from mobile apps and social to high-level TV and video – ensuring a unified voice during a period of 5x revenue growth.
The Fortune 100 Exit: Our strategic positioning of the brand culminated in a successful merger with CHS Inc., transforming a regional leader into a vital part of a global, multi-billion dollar cooperative system.
“We worked with Martinez Creative Group over a period of 12 years, beginning with the redesign of our logo. As a trusted partner and our external marketing department, they have become fully engaged in the issues we face in modern production agriculture.”
– Elburn Cooperative Company / CHS Illinois
