Branding the Voice of American Agriculture
As the strategic creative partner for “This Week in AgriBusiness,” the definitive source for national ag news, Martinez Creative Group (MCG) was honored to lead the comprehensive rebranding of their national TV program, ensuring the brand evolved to meet the high-definition, multi-platform demands of the next generation of viewers.
Our Impact on the National Stage:
Broadcast Excellence: MCG executed a total brand refresh, including a modern logo, high-impact motion graphics, and national print and digital advertising that solidified the show’s premier status.
Authentic Human Connection through Digital Innovation: MCG designed and developed Max Armstrong’s Tractor App, the first-of-its-kind mobile technology for vintage tractor enthusiasts, bridging the gap between ag heritage and mobile technology.
Cultural Phenomenon: MCG produced the viral “Tractor Boy” song and music video, a campaign that transcended traditional ag marketing and captured the industry’s imagination.
Award-Winning Results: Our work on the Tractor App campaign earned the prestigious “Best Mobile App” award from the National Agri-Marketing Association (NAMA), alongside multiple national honors for digital strategy and PR.
Whether it’s architecting an award-winning mobile app, directing a national TV campaign, or managing the brand’s presence at the country’s largest farm shows, MCG delivers the creative “spark” that keeps the conversation moving.
“The entire team at Martinez Creative Group is a joy to work with. Their creativity outshines many larger agencies we’ve collaborated with, and the professionalism throughout the organization is impressive. They understand the complexities of agriculture in ways many shops do not, which is imperative in this industry.”
– “This Week in AgriBusiness”
