Architecting the Future of Retail
For nearly 50 years, Randal Retail Group has been the engine behind America’s most successful fast-casual and retail chains. As their strategic creative partner, Martinez Creative Group (MCG) was tasked with translating this five-decade legacy of craftsmanship into a modern, experience-first brand narrative.
The “Building the Experience” Strategic Suite:
Identity Modernization: We developed the “Building the Retail Experience One Store at a Time” campaign, a high-level branding strategy that shifts the focus from “millwork” to end-to-end customer immersion.
Multi-Platform Execution: MCG produced an engaging social-first video and blog series that takes prospects behind the scenes of the design-build process, humanizing the brand for national retail executives. Through targeted email marketing and high-impact sales brochures, MCG also provided the Randal sales team with the collateral needed to close enterprise-level contracts.
Cohesive Presence: From trade show signage to social media advocacy, we ensured that Randal Retail Group is recognized as the premier interior partner for the nation’s fastest-growing brands.
“Martinez Creative Group has been a great partner in helping us build and promote our brand and offerings. They have helped us manage our marketing efforts across all our social media, website, and videos. We count on MCG as a trusted extension of our team.”
– Randal Retail Group
