Mobilizing the Heartland to Fight Hunger
As a cornerstone of the Feeding America network, Northern Illinois Food Bank provides a lifeline for over 75,000 neighbors every week. To expand their reach into the 13-county rural footprint, they turned to Martinez Creative Group (MCG) to architect a specialized outreach campaign designed to connect with the agricultural community:
The Voice of Authority: MCG produced a 30-second radio campaign voiced by Max Armstrong, the most trusted name in American agriculture, to create instant credibility with rural listeners.
Targeted Rural Engagement: We developed a cohesive print, digital, and grassroots poster campaign specifically tailored to the values of the Northern Illinois farming community.
Integrated Impact: By aligning urban food systems with rural food production, MCG helped Northern Illinois Food Bank turn “local fields into local meals,” strengthening the donor base across their entire 13-county service area.
