Powering California’s Green Revolution
As California’s leader in E85 distribution, Pearson Fuels required a marketing partner that could communicate innovation to a diverse workforce.
Since opening the nation’s first alternative fuel station in 2003, Pearson Fuels has become the largest and fastest-growing distributor of E85 in California. To support their rapid expansion across retail chains and regional refineries, Pearson Fuels partnered with Martinez Creative Group (MCG) to communicate innovation to a diverse workforce.
The Bilingual Certification System:
Workforce Empowerment: MCG helped develop a comprehensive marketing suite for Pearson Fuel’s bilingual Cashier Certification Program (English and Spanish) to ensure frontline employees can confidently navigate the nuances of alternative fuels.
Integrated Learning: Utilizing a mix of custom animation, video, and interactive online presentations, MCG translated complex fuel science into digestible, “social-first” training modules.
The “Feel Good” Brand Promise: By educating both the employee and the consumer, we helped Pearson Fuels deliver on their core mission: ensuring that every stakeholder can “Feel Good Fueling Up” with the future of renewable energy.
