Modernizing 150 Years of Banking Excellence
When Old Second National Bank – the Forbes-rated #1 “Best Bank in Illinois” – needed to launch its next-generation mobile app, they turned to Martinez Creative Group (MCG). To celebrate their 150th year of operation, we were tasked with connecting their historic stability with the high-speed demands of modern digital banking.
The “Freedom for Wherever Life Takes You” Campaign:
Building Loyalty through Connection: MCG conceptualized and produced an animated campaign that distills complex banking technology into an engaging, user-friendly narrative.
Strategy through Storytelling: By focusing on the “Freedom” of the platform, MCG helped Old Second move beyond traditional banking ads to create a lifestyle-oriented message that resonates with a new generation of mobile-first customers.
Award-Winning Animation: Recognized with multiple awards, the campaign successfully communicated the robust functionality of the O2 Digital platform, from mobile check deposits and bill pay to real-time fund transfers.
Through a mix of high-level digital strategy and award-winning animation, MCG made the sophisticated capabilities of the O2 Digital app – including advanced security and seamless fund management – accessible and appealing to a new generation of customers.
